U.S. Cellular launches ‘Calling All Communities’ campaign
Fact Box
"We're eager to see the creativity of our local schools as they unite to gather community support. We expect West Virginia schools to run strong, competitive campaigns again this year."
Dee Taylor
Director of Sales
U.S. Cellular in the mid-Atlantic
Once again, U.S. Cellular is inviting communities to rally around their favorite school to share $1 million. Ten schools across the country with the most votes will each win $100,000 to use in any way they want in the company's Calling All Communities campaign.
Between now and Jan. 15, people ages 18 or older can visit any U.S. Cellular store to receive a code to vote online for their favorite school. Schools - of all sizes, public, private, urban and rural, K-12 - have a chance to become a Calling All Communities champion. Preston High School in Kingwood, with a population of 2,926 residents, was one of the winners last year.
"We never really believed that we could win, but we definitely needed this for our school and our community," said Preston High Principal Doug Riley. "I'm so proud of our students, school and community who came together to win and made it possible for us to invest in new technology to bridge the digital divide."
The campaign returns at a time when school districts across the country are feeling a greater budget pinch in a slowing economy. According to the American Association of School Administrators, the percentage of schools cutting extracurricular activities almost tripled from 10 percent in 2008-2009 to 28 percent for the 2009-2010 school year.
Last year's top 10 schools used their winnings in a variety of ways, including rebuilding a storm-damaged gymnasium, upgrading computer labs, building new playgrounds and creating scholarship programs.
Last year, U.S. Cellular shifted its giving strategy to helping schools. The company will give more than $5 million to support schools and teachers in 2009 and 2010 through Calling All Communities and Calling All Teachers, which awards $1 million to teachers across the country to fund classroom projects.
"We're eager to see the creativity of our local schools as they unite to gather community support," said Dee Taylor, director of sales for U.S. Cellular in the mid-Atlantic. "We expect West Virginia schools to run strong, competitive campaigns again this year."
Visit uscellular.com/callingallcommunities for official rules or to view videos from last year's campaign or to vote visit the local U.S. Cellular store at 712 Beverly Pike No. 2, Elkins. The telephone number is 304-636-9311 and store hours are10 a.m. to 7 p.m. Mondays through Saturdays and noon to 5 p.m. Sundays.






