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Highland Prospects relocates to Elkins

Joey’s Bike Shop to open location on Third Street in March 2011

December 3, 2010
By Debra Wolf, For The Inter-Mountain

Elkins can boast having the benefit of two new stores in its vicinity. Highland Prospects, a backcountry equipment and clothing store, recently relocated from Davis and opened up shop in Elkins during the Mountain State Forest Festival. Joey's Bike Shop has plans to open soon next door.

Located at 19 A Third St., Highland Prospects is co-owned by Jeremy Golston and Benjamin Clark. Since 2006, the pair has offered to the public an extensive collection of hiking and camping gear, backcountry clothing, and outdoor cooking supplies, but has recently trekked from Tucker County to Randolph County.

"Being in Elkins, we see more foot traffic. People are stopping in and checking us out here," Clark said. "We hope to have a larger local base here. People still come down from Tucker County and Canaan Valley to see us."

Article Photos

EXTENSIVE?COLLECTION — Since 2006, Highland Prospects has offered to the public an extensive collection of hiking and camping gear, backcountry clothing, and outdoor cooking supplies. (Photos by Debra Wolf)

On Dec. 10, Highland Prospects plans to host an open house and a grand opening in conjunction with the Elkins-Randolph County Chamber of Commerce.

"The grand opening will be the same as Black Friday in the way of specials with free giveaways and the free Nalgene bottle with a purchase and refreshments," Clark said.

The business will be open from 8 a.m. to 8 p.m. that day.

Highland Prospects has expanded its clothing collection in the Elkins location.

North Face clothing will be coming in soon. Currently, there is a line of Mountain Hard Wear clothing, which includes everything from fleeces to soft shell base layers to socks.

"We have seen a lot of people recently looking for soft shells, something to block the wind and resist the rain," Clark said.

For women, Highland Prospects prefers to carry a brand called Lole.

"Lole is about both fashion and function. Lole can be used for either hiking or going to a show or the movies. Lole is for lifestyle," Clark said. "We want to have a diva night for women soon, where the ladies can stop in and look at people in the fashions."

During the winter season, Highland Prospects actively promotes the sport of snowboarding by sponsoring a series of snowboarding rail jams at Timberline Four Seasons and Canaan Valley resorts.

Those events will continue this winter, with the first event taking place at Canaan Valley on the resort's opening day. At the rail jams, gear from the store is often presented to participants.Clark will be coaching West Virginia University's snowboard team and will be bringing the team to events in the region.

In the spring, Highland Prospects hopes to offer bicycle rentals. Joey's Bike Shop will move in next door at the beginning of March. The bike shop will be owned and operated by Joey and Mandy Riddle and will sell and repair a variety of bicycles. "We are waiting on renovations to be finished," Joey Riddle said.

"Highland Prospects will be doing the rentals. We will supply them with Fuji bikes," Riddle said.

Highland Prospects is open Mondays through Saturdays from 10 a.m. to 6 p.m.

For more information about Highland Prospects, call 304-636-1616 or e-mail

For more information about Joey's Bike Shop, call 304-636-0219 or e-mail



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