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An echo of tedium

January 7, 2012
Dr. David Turner

Mitt Romney's campaign has been grounded on a set of platitudes, filled with red, white and blue appeals and images of his patriarchal solidity. He is grounded in an earlier, simpler America, one imagined in the best consulting firms. In an ear of personal appeals, Romney utilizes an earlier motif of images and cliches. When viewing a Romney ad, you could hearken back to "morning again in America," Reagan's 1984 theme or Jimmy Carter's "why not the best" in 1976.



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